Wednesday, January 29, 2014

yosi samra: camp yosi event ...

A few weeks ago, I was lucky enough to attend an amazing event with Yosi Samra, a NYC based shoe designer.
The theme of the night was "Camp Yosi," and all the decor and party details were spot on!
There was a gorgeous spread complete with marshmallow garlands!
The indoor s'mores were a big hit!
I should be a hand model, right? ;)
It was fun to reconnect, and meet with these amazing Utah bloggers! #babes
The Yosi team was so welcoming and friendly!

It was fun to chat with Yosi himself, and learn more about his amazing shoes!  He designs foldable ballet flats that fit into a little bag, so if you need to quickly change into a pair of comfy shoes, you can bring them on the go.  Genius right?!
The shoes are all made from top quality leather, and you can tell they are well made, and buttery soft!
Of course all of us bloggers had to take advantage of the cute decor to grab some group shots!
Here's our best "act natural candid shot."
The event was complete with a DIY anklet bar, and a shoe bar!
So many cute choices, it was hard to pick a favorite!
I think we were all happy with our picks!
I ended up with these darling neon yellow leather flats (I am not one to shy away from bright pops of color, plus they matched my hat!).  I've been walking around in them constantly and they are so comfortable!
And, I nearly died at the sneak peek of a few new designs Yosi has been working on!  Can you believe those oxfords?!  They will also be coming out with a men's line, and a little boys line soon!  In the mean time, check out their little girl shoes, I die!

Thanks to the amazingly talented team who put this event together!  Photos by Jessica Kettle.
Yosi Samra www.yosisamra.com
Instagram: @yosisamra
 

Event Design and Creative Direction: Martha Hatfield
Instagram: http://instagram.com/marthahatfield
 

Graphic Design: BASH studio

Photography: Jessica Kettle
Facebook Page: https://www.facebook.com/JessicaKettlePhotography
 

DIY Anklet Bar: Katie Waltman 

Thanks Yosi Samra for a fun night!

Disclosure: I was given some Yosi shoes at the Camp Yosi event, however all thoughts and opinions are my own.
If you are a brand, and would like to work with Armelle Blog, please email carolinearmelle@gmail.com

3 comments:

julie said...

Hi! I just found your blog through Pinterest! Ah! Pinterest;) I am loving this party and am really curious about the anklet bar. What was it all about? Do tell more:) can't wait to look around your blog. Julie@jam-n-jilly

Becky said...

So jealous! I was supposed to be at Sundance this year but couldn't make it. By the way, they definitely didn't "invent the foldable flat." There were lost of foldable and rollable flats out there before. I used to have a couple!

Aeesha williams said...

Hey! I saw this and had to comment because I actually had a pair of these shoes but had to return them. I couldn't wear them for more than a couple hours at a time...they were just too painful! Thought I would share.